What is the best running shoe or your favorite running shoe?

What is the best running shoe in your opinion. What kind of running do you use it for? Describe your experiences with different shoes. thanks!

What are some good running shoes that will support my arches?

After I workout I get a horrible aching pain in the arches of my feet.
I want to start running properly so I need some different shoes to the ones im using now. Can anyone recommend a good pair of running shoes that will support my arches?

I am looking for specific trainers so links would be much appreciated.

P.S. I live in England, UK so no american sites please.

Thanks!